CEOs usually get to the top of their companies due to a combination of drive, industry knowledge, and people skills. While most Danish CEOs speak workable English that’s fine for everyday meetings, those small pronunciation mistakes common to a non-native speaker are a lot more problematic when they’re committed to video, or when they take place in a speech in front of hundreds of people.
That’s why I suggest making an audio guidance MP3 for CEOs and other executives in advance of a big presentation in English. Any qualified ‘engelsk stemme‘ can make them – including me. The English voiceover simply records your CEO’s text as an MP3, which she or he can then listen to while jogging or at the gym. Having heard the text properly pronounced allows your CEO to tackle her speech or his video appearance with full confidence about sounding good.
An audio guidance MP3 can usually be produced within 24 hours, probably less, and can cost as little as DK750 plus MOMS, depending on the length of your text. Considering all the other money you spend to make your CEO look good, isn’t that investment worthwhile?